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Design - Build - Grow - Cook - Play

According the government data[1], the number of overweight children in Australia has doubled in recent years, with a quarter of children considered overweight or obese. Causes of obesity in children include unhealthy food choices, lack of physical activity and family eating habits. This scenario is the same all over the world.

Let's address this with age appropriate information, design thinking, student-led projects, outdoor play, technology and games.

food literacy and sustainability meet design thinking
and the maker movement
powered by the possibility and energy of youth


    Food literacy is a tool for change. Our aim is to teach young people the value of fresh, healthy, sustainable food. They become aware of food marketing, explore processing and packaging of food so they can make informed choices.


    Part story book, part learning trail. Elements of the story are augmented with rich media elements and online content which brings the printed book alive by using your own Internet enabled mobile devices.

  • Location-AWARE GAME

    The iOS game uses GPS and 3G/WIFI to build the location-aware game that can be played in the Melbourne CBD and NCR in Manila. There are many interactive elements, local foods and clues to be experienced.


    Aimed at 7-14 years olds. Kids become makers not just consumers. With digital badges and social media built in, kids create to solve a GoodooF problem or explore a game designed around their local food culture.

New city sub-domains will be added and the GoodooF location-aware game modified to work for your particular food culture and city geography.

We aim to share our love of food, play and technology with the world, engaging a network of young food literate change agents.

Highlight your brand, product and philosophy.

Your healthy food or nutrition brand/business built into the story, app or social game play.
Alternatively why not sponsor an entire chapter of the printed book!



To activate the augmented reality elements on this website, scan this image with Aurasma Browser.
Download and install the app on your smartphone or tablet. Search for and then follow the Curiosity Lab channel.
Scan the images and double click them to reveal the rich media content.

A Social Enterprise led by Brendan O’Keefe. T/A Curiosity Lab and Kit Sumabat.
A member of The Center for Mindful Eating (TCME).

I’m a Snacktivist! badge from Real Mom Nutrition

 Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.  

All other trademarks and copyrights are property of their respective owners.

[1] Obesity in children - causes | Better Health Channel

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